Marie Callender Packaging

Packaging A premium brand in the ConAgra portfolio is the Marie Callender’s line of prepackaged foods. Their previous packaging was getting dated and a bit stale. We were given the opportunity to recreate the look of their large catalog of foods. Their identity had already been set and they needed more modern, impactful packaging - front, back and side panels. As digital lead tor the ConAgra account for many years, our new imagery helped steadily increase sales to nearly $800 million annually. They wanted a made from scratch feel with a serving of comfort. We delivered.