Coors Swipes Billboards

Retouching Digital Imaging This nationwide campaign was specialized to each market based on geographic region. The concept was to give the illusion of cold, invigorating frost being hand-wiped from the Coors Light billboard. We selected images that is often commonly associated with the specific region by culture and activities. For instance, in Texas, we used the cowgirl them with the Lone Star State’s iconic star as the “wiped-off” area. For the mountain states, we used a snowboarder with the mounting swipe. Festive Mardi Gras beads and apparel with playful melted areas for the cajun/creole region. And making waves on the West Coast with the surfer gal. A common them with uniquely specialized imagery.