Beer Packaging

Retouching Digital Imaging Oftentimes, clients of existing products redesign their packaging and labels to stay current in today’s marketplace. Both Miller Lite and Coors Banquet brands would occasionally need new hero product images to promote their brand before any real physical packaging was ever created. I was responsible for wrapping the new art labels onto plain, label-less cans, bottles and packaging. I start by taking flat, two dimensional artwork, breaking it down into each separate color, and wrap each color onto the blank product. Then, I lift the spritz, ice, highlights and shadows off the product and reapply to the artwork, creating realistic consumables.